Meet My Traditional Malay Postpartum Bengkung Belly Binder Ally Vijay from Babies Bellies

Meet Your Host – Ally Vijay

Ally is the founder of a homegrown wellness business that began in 2008, rooted in a deep personal need and a university project that planted the seeds of entrepreneurship. While pursuing her degree in Entrepreneurship at SIM, Ally drew from her own experience of struggling to find reliable postnatal care—particularly a tukang urut—during her pregnancy. That challenge became the inspiration for a service that has since helped countless women navigate their postnatal journey.

Before stepping into business, Ally served as a police officer with the Singapore Police Force and was deployed with the United Nations Peacekeeping Force to Timor Leste and Cambodia. Her disciplined, service-oriented background continues to inform the care and professionalism she brings to her work today.

She started by offering traditional Javanese massage, but soon found herself facing stiff competition. Recalling her earlier academic project, she recognised an untapped opportunity—postnatal recovery, especially in addressing issues like tummy separation (diastasis recti), which at the time was not well understood in the mainstream. Through her practice, she’s witnessed firsthand how informed, gentle care can transform not just bodies but lives.

Many of Ally’s clients come to her not only for physical recovery, but also for emotional support as they cope with anxiety and depression—struggles Ally herself has faced and empathises with. Her ability to connect deeply with her clients has built a loyal customer base, with some returning even after their fourth child. Though still a small business, her work thrives on heartfelt recommendations and word of mouth—testament to the trust and healing she continues to foster in the community.

About Babies Bellies

Babies Bellies offers blissful pre- and postnatal massages, providing personalized care either at their spa or in the comfort of clients’ homes.

Through their traditional Jamu Postnatal Massage, they help mothers recover gently—relieving aches, reducing bloating, restoring energy, and supporting emotional wellness.

With over seventeen years of experience in the industry, Babies-Bellies is supported by a team of skilled therapists, each bringing between 4 to 25 years of professional expertise. All therapists are certified and have undergone in-house training to ensure consistency in massage techniques and product use, maintaining the highest standards of care.